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North America Regional Marketing Lead - IFF Health

Date: May 26, 2023

Location: Madison, WI, US

Company: IFF Family of Companies

Requisition  ID : 488546 

Job Description


As a North America Regional Marketing Lead for IFF Health, you will have the opportunity to tap into your curiosity and collaborate with some of the best, most talented, innovative and diverse people around the world. Here, you will make an impact by:


Marketing Strategy:


Own the development and execution of the NA regional marketing plan and budget

  • Own taking the global objectives/strategies and initiatives and tailoring to the region
  • Develop and own metrics for each objective
  • Develop regional specific plans beyond global initiatives to help meet unmet needs


Expert on regional market trends and insights

  • Partner with Analytics to develop regional strategy on getting these trends
  • Translate these trends into actionable regional plans
  • Provide Sales these insights on an ongoing basis for them to include in their customer meetings
  • Determine local communication needs and work with communication lead to develop an external and internal PR plan 


Demand Generation:

Responsible for leading team (agency, comms, digital, etc.) to develop marketing execution plan that supports strategy

  • Ensure regional execution plan is executed on budget and with excellence.  
  • Develop the strategy and objectives for regional trade shows.  Collaborate with Trade Show Lead to ensure executed with excellence.
  • Engage with Sales and their key customers in relation to collaborative marketing and product launch activities


Market and Consumer Insight:

  • Work with Market Insights team to facilitate and collect consumer, customer, competitor, and general market research and insights to bring to customers
  • Work with Marketing Analyst to benchmark regional marketing tactics and activities with external best practices
  • Be an expert on regional consumer needs and trends in key health benefit areas
  • Lead strategy and development of initiatives to help meet these needs 
  • Take global consumer initiatives and tailor to the region if relevant


Partnership with Sales:

  • Act as regional expert and point of contact regarding all aspects of product offering, regulatory and marketing execution
  • Support regional sales organization to drive sales with marketing opportunities – product concepts, claims, co-branding, and HCP 
  • Help ensure local regulatory compliance for products
  • Be the expert for marketing team on key customers’ business strategies and product needs
  • Engage with Sales and their key customers in relation to collaborative marketing and product launch activities
  • Sales owns development of customer presentations.  Marketing should provide input including market/consumer trend information.  Available to present at customer meetings as needed
  • Serve as liaison between sales and Trade Show Lead when needed in trade show execution



  • When a presentation or execution is global, the NA regional marketer will serve as lead for ensuring the complete global execution is assembled.


Job Requirements


To set you up for success in this role from day one, we are looking for candidates who must have the following qualifications:


  • Bachelor’s degree required; MBA preferred
  • 8+ years of experience in marketing, CPG or Industry experience preferred
  • Strong communication, story-telling and presentation skills. Highly capable and confident in customer facing situations
  • Brand experience, understanding brand fit, stretch and omnichannel opportunities
  • Cross-functional work experience, collaborating with diverse groups to reach a goal
  • Creative thinker and problem solver with a passion for bringing innovation to market and breaking new ground at IFF
  • Strong self-motivator, capable of setting an agenda and actualizing goals
  • Excellent multi-tasking, project management and prioritization skills
  • Demonstrated ability to lead cross-functional teams and effectively influence an extended organization
  • Experience with agencies a plus
  • Travel: May include up to 15% [domestic/international]

We are a global leader in taste, scent and nutrition, offering our customers a broader range of natural solutions and accelerating our growth strategy. At IFF, we believe that your uniqueness unleashes our potential. We value the diverse mosaic of the ethnicity, national origin, race, age, sex or veteran status. We strive for an inclusive workplace that allows each of our colleagues to bring their authentic self to work regardless of their religion, gender identity & expression, sexual orientation, or disability.

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Nearest Major Market: Madison