Customer Experience Marketing Lead

Job Description

Are you inspired to contribute your expertise to a global leading Ingredients organization? We are a global leader in taste, scent and nutrition, offering our customers a broader range of solutions for the food & beverage industry.

If you’re passionate about applying market insights to create uncommon customer experience, you could be our new Customer Experience Marketing Lead for the Asia Nourish team!  
Come join the global Ingredients leader where science and creativity meet to create essential solutions for a better world! 
 
Your Focus
As Customer Experience Marketing Lead, you will ensure the extraordinary development and delivery of local market insights to create uncommon customer experience. Collaborating with local teams and engaging with customers, you will bring forward the market trends, opportunities, initiatives and targeted local marketing promotions and creative, impactful communication.
The role will see you garner category insight, creating value from various markets and consumers for taste, food and beverages projects. You will drive creative presentations that have commercial relevance along with innovative ideas that create experience. To deliver this portfolio you will work with cross functional team across South East Asia markets.

The role is Singapore based and will report to the Regional Marketing Leader, Greater Asia.
 
How you will Contribute

• Drive local engagement with customers with powerful storytelling, compelling ideas and meaningful ways to connect. 
• Provide expertise on market analysis and the generation of insights on various markets.
• Engagement with new potential customers, brands, food & beverage products, flavors and associated recommendations for the business.
• Support proactive and reactive customer driven projects in a way that significantly increases the chances of generating winning business opportunities.
• Be the strategic partner in bringing forward local insights, trends and identifying opportunities, and relevant initiatives as key team member in Greater Asia Regional Marketing Team.
• Deliver creative and impactful communication both internally and externally.
• Lead event management such as exhibitions, conferences, food safaris, communication planning etc whenever necessary. 

Job Requirements

What you will need to be successful 

• Bachelor degree in Marketing, Business, Communication or any other relevant discipline.
• Minimum 6-8 years of marketing experience in B2C or B2B environment from either Food Ingredients industry or Fast Moving Consumer Goods..
• Strong communication lead proven track record and excellent presentation skills.
• Solid understanding of functional and technical capabilities, including knowledge of the consumer and different markets.
• Expertise in market analysis, communication campaigns, concept development and event management. 
• Proficiency of data mining, analysis, insight generation and drawing conclusions.
• Capability to digest marketing information from numerous sources as well as data sources, create logical arguments and apply it relevantly, to determine direction and future idea focus.
• Strong business acumen and ability to translate market and consumer insights into business opportunities.
• Ability to deliver in a fast pace environment and under pressure.
• Curious approach, enjoy difficult challenges.
• Other language proficiency such as Chinese language is a plus on top of fluency in the English language.
• Willingness to commit to travel.

At IFF, we believe that your uniqueness unleashes our potential. We value the diverse mosaic of the ethnicity, national origin, race, age, sex or veteran status. We strive for inclusive workplace that allows each of our colleagues to bring their authentic self to work regardless of their religion, gender identity & expression, sexual orientation, or disability. Visit IFF.com/careers/workplace-diversity-and-inclusion to learn more…