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Market & New Bus Development Manager

Date: May 26, 2023

Location: Wilmington, DE, US

Company: IFF Family of Companies

Requisition  ID : 488700 

Job Description


The Marketing and new business development Manager for Americas is responsible for creating and executing Pharma Solutions segment strategy in the Region. He/She will work closely with Sales, Application, and Communication to maximize regional growth and profitability.  The Marketing Manager will provide marketing leadership within the region by identifying and characterizing market trends and segments, prioritizing growth opportunities, pricing, and creating and capturing value through differentiated product and service offerings.

Specifically, the Marketing Manager will:


  • Lead development and execution of regional marketing strategy for Americas based on global Pharma Solutions strategy- the strategy will include a commercialization roadmap based on current year priorities from global strategy, while considering longer-term business objectives. 
  • Map the current market and closely monitor key market segments and sub-segments driving current and future growth for the business.  Work closely with sales, applications, and channel partners, while leveraging other sources of information to identify trends and customer needs.  
  • Develop and maintain comprehensive understanding of Pharma Solutions business in the Region (market data, channel analysis, competitive analysis, areas of opportunity etc.)
  • Drive opportunities to generate business growth via customer projects.  Work with commercial team to prioritize and execute on opportunities and generate new sales.
  • Direct promotional campaigns and develop specific new product launch plans for the region. Manage and execute overall brand strategy for the region, including tradeshow participation and other promotional opportunities.
  • Champion the value-selling approach to positioning and pricing our products to support our premium market position in the Region.
  • Manage regional pricing, within global guidelines, to maximize profitability.
  • Balance the short-term actions needed to deliver budgeted revenue and profit with the long-term activities to build a sustainable growth business.
  • Champion good leadership behavior and demonstrate IFF core values in their approach to colleagues and work activities in general.

Job Requirements






  • Bachelor’s degree in technical field or business
  • Minimum 5-6 years of experience in the Pharma industry in either Technical service, Product Line Management, Marketing or Sales.
  • Experience evaluating and developing new business opportunities.
  • High degree of autonomy, self-drive and positive energy with a strong sense for communication.
  • Demonstrated “can do” attitude with positive approach to problem solving.
  • Strong business acumen, attention to detail, and analytical skills.
  • High degree of customer focus.
  • Experience working in a highly matrixed environment.
  • Ability to quickly diagnose and problem solve.



  • Master’s degree in technical field or Advanced business degree (MBA).
  • 5-8 years of experience in the Pharma Industry.
  • Experience in Sales and either Product or strategic Marketing.
  • Strategic Planning Experience.
  • Technical experience with Pharmaceutical Excipients 

We are a global leader in taste, scent and nutrition, offering our customers a broader range of natural solutions and accelerating our growth strategy. At IFF, we believe that your uniqueness unleashes our potential. We value the diverse mosaic of the ethnicity, national origin, race, age, sex or veteran status. We strive for an inclusive workplace that allows each of our colleagues to bring their authentic self to work regardless of their religion, gender identity & expression, sexual orientation, or disability.

Visit to learn more.

Nearest Major Market: Wilmington
Nearest Secondary Market: Philadelphia